We started our company in 1996 in a tiny apartment in Leucadia, California, a northern suburb of Sunny San Diego. As newlyweds, we were thrilled to begin this new phase of life together and decided it was time to create what we had often talked about: launching our own family business. When we combined our forces, we realized that our most valuable asset and distinct competitive advantage was our ability to relate and listen to our customers.
Outstanding customer service is the foundation that SJ Creations is built upon.
Through our extensive travel overseas and in the US, we secured valuable partnerships with a variety of international as well as domestic contacts. Blessed with a combination of great business contacts and previous direct import success we formed SJ Creations Inc.
From the early days in our little apartment, we have grown significantly. We now have satellite offices in Hong Kong and a headquarters in Encinitas. Today, our unique product variety, directly influenced from our international travels, can be found in major retailers throughout the United States and Canada. Our spa quality bath & body products and home accent pieces can be found under our popular brands – SJ Spa, Spenser & Jensen and SJ Creations – all recognizable symbols of quality and design.
Our original business model and family continues to thrive because the goals are still the same: provide consistently honest and reliable customer service, offer quality “creations” at affordable prices, and strive for a fun and balanced lifestyle. That’s the SJ difference!